In a move that honours its legacy and reflects its evolving identity, Elliott Mobility has returned to its original name, Elliott International. This decision, effective June 2024, marks a significant moment in the company’s history, emphasising its commitment to its roots and its international market presence.

A Journey Through Time

Elliott International has a storied past, with its name reflecting different phases of its journey and strategic decisions. The name was established when Chairman Tom Ansley acquired the company in 1979 to portray an image of a global player in the moving industry.

In the early 1980s, the company began to be widely recognised as Elliott International, focusing on providing premium moving services across borders. However, in 2008, a strategic decision led to the company’s rebranding to Elliott Mobility. This change was driven by the acquisition of Corporate Relocations and aimed to merge the broader scope of services offered at that time under one brand name.

Why the Change?

Over the years, it became evident that the name Elliott Mobility, while encompassing the company’s comprehensive services, did not resonate as strongly with its local market. The term “mobility” often led to confusion, as it was frequently associated with sectors outside the moving industry.

By returning to Elliott International, the company aims to eliminate confusion and re-establish its identity as a premier international moving company. The name change underscores Elliott’s unwavering commitment to its original vision and its dedication to providing exceptional moving services on a global scale.

Communicating the Change

The decision to revert to the original name was not taken lightly. It is a strategic move to align the company’s brand with its core values and markets. In a recent meeting, key stakeholders discussed the importance of communicating this change effectively to ensure clarity and maintain trust among clients and partners.

A Message from Tom Ansley, Chairman of Elliott International (Pty) Ltd

Tom Ansley expressed his delight at the name change: “I am delighted that Elliott is returning to its roots. This change reinforces our focus on the international moving market and reflects our commitment to our clients and partners worldwide.” Tom’s message emphasises the company’s continuity and stability, reassuring clients that the core values and high service standards remain unchanged.

Looking Ahead

Elliott International is poised to continue its legacy of excellence in the moving industry. The name change is a step towards strengthening its brand and position in the local and international markets. Clients and partners can look forward to the same high-quality services they have come to expect, now under a name that truly represents the company’s global reach and commitment to its roots.

For more information about the name change, please contact our customer service team.